Report Homepod Price Drop Doesn T Move Needle On Apple S Smart Speaker Market Share

A new report out today from CIRP takes a look at US smart speaker sales during Q2 (Apple’s Q3). Even though Apple dropped HomePod’s price at the beginning of the last quarter, the smart speaker’s market share hasn’t increased.

CIRP’s data shows that the smart speaker installed base in the US has hit 76 million units. That marks a gain of 6 million smart speakers during the June quarter.

Apple lowered the price of HomePod from $350 to $300 back in April, which is a rare move from the company. However, the pricing change doesn’t seem to have encouraged more US consumers to pick up the smart speaker, at least based on CIRP’s data. HomePod’s market share has remained around the 5% mark.

Josh Lowitz, Partner and Co-Founder of CIRP said that the battle between the entry-level budget smart speakers is what is driving sales.