Apple has been working diligently over the last year to clean up the App Store and rid it of spam and clone applications. A new report from TechCrunch, however, outlines the effect that Apple’s newfound efforts are having on apps built around templates…
The report explains that Apple is cracking down on applications that are built from a “commercialized template or app generation service.” While Apple had included new rules about these types of apps following WWDC in June, only now is it starting to crack down.
Apple has been sending emails to companies taking advantage of templates, telling them that any new applications will be rejected. It’s unclear, however, what approach Apple will take to existing applications. TechCrunch explains that some developers have been able to continue to update their apps, but now fear that Apple could change its tone at any point.
TechCrunch’s report goes on to explain how Apple’s new policy is affecting those who legitimately use app templates and app building services. One specific instance of this is in the food industry, where many restaurants use templates to build an app that allows users to order food for delivery or pickup, avoiding fees charged by the likes of Postmates and UberEats.
The report explains:
Furthermore, some companies in the industry have already been forced to shut down because of Apple’s efforts, including Shoutem, which was a service that worked with small businesses to build basic applications for their customers and clients. ChowNow is another company feeling the effects of Apple’s efforts. It works with restaurants to build ordering systems and loyalty programs.
Oddly enough, ChowNow was once specifically touted in Apple’s developer documentation for Apple Pay as it was one of the first companies to integrate the mobile payment platforms.
TechCrunch’s full report is definitely worth a read. Apple hasn’t yet commented on its apparent crackdown of template applications.
