Glean Data Across Profiles From a Single Page
Instead of making you go to separate pages for Twitter and Facebook Sprout simplified the design by rolling all profiles into one page. The new right-side navigation bar lets you choose your network, then filter by profile and message type so you can see the content that is most relevant to you. Similar to the previous version, you also can export a CSV file based on your filters right from the navigation bar. As a bonus, Sprout added the Twitter Favorite count for posts to the CSV file, which eliminates the need for manual calculation and enables users to more easily measure engagement.
View Message-Level Data Right From the Message
Sprout also aggregated all message-level stats and offers easy access while you are already looking at the message itself. Now you can simply click on a message for a drop-down detail of:
Twitter: Clicks, Favorites, Responses, Retweets, Replies, Reach and Retweeted by* Facebook: Clicks, Reach, Engaged, Shares (new to the report!), Talking About This, Likes, Comments, Negative Feedback and Engagement
*Sprout Tip: Retweeted by shows a list of profiles ordered by most followers to least followers. This order arrangement provides more clarity to users looking to quickly distinguish between followers who have the greatest to least impact on reach. If you have any questions or feedback on the new look of the Sent Messages Report, give us a shout @SproutSocial.
