Report Apple News Editors Field Pitches From Publications Over Slack Publishers Still Struggle To Monetize Traffic
Not much is publicly known about the team of editors behind Apple’s News app on iOS, and now The Information has a new report (paywalled) that includes new details on how it operates. According to the piece, Apple’s small editorial staff fields pitches from publications for features using Slack, and the result can be an influx of traffic for publishers. We learned last summer that Apple News hired its first-ever editor-in-chief, Lauren Kern, presumably in charge of deciding what gets featured and what original content to produce....